1) Four elements, Product, Price, Place, promotion a) Personal selling b) Marketing mix c) Product Lifecycle d) Market orientated 2) Introduction, growth, maturity, decline a) Pricing strategy b) Primary Research c) Product Lifecycle d) Marketing mix 3) Decide how to price a product a) Pricing strategy b) Advertising c) Product Lifecycle d) Personal selling 4) Special offers a) Advertising b) Secondary research c) Pricing strategy d) Promotional pricing 5) Promoting products/services a) Advertising b) E-commerce c) Primary Research d) Personal selling 6) Where a) Product b) Price c) Place d) Promotion

Marketing Mix Quiz

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