Advertising Campaign  - A series of advertisements, often using different advertising mediaData collected that is based on facts or numbers, usually easier to analyse than qualitative data, Advertising Media  - The methods by which a business can advertise a product. Includes newspapers, TV and radio, Marketing  - Finding the needs of consumers and demonstrating how a business fulfils those needs in a way that increases sales, P’s of Marketing Mix  - Price, Product, Promotion and Place, Point of Sale Promotions - Includes price reductions, loss leaders, competitions and free samples, Loss Leader - A business selling a product below what it cost to produce / purchase in order to entice customers, Printed Media - Advertising media that is physically printed e.g. billboards, flyers and newspaper adverts, Social Media Advertising - Advertising a product via Instagram, Facebook, Twitter etc,

2.4 Marketing Mix Promotion

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