Target Market - The specific segment of the market a business is looking to sell to, Market Share - The proportion of a business' sales in relation to the entire market, Demographics - The makeup of the population e.g. age, income, location, education level etc, Marketing Mix - Product, Price, Place, Promotion, Operations - How a business produces its products, People - How a business employs, manages, motivates and deploys its staff, Market - A place where buyers and sellers meet,

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