There are four elements to marketing mix., Together the four Ps are called the Marketing Mix., A product must fulfil customers’ needs., Products include goods and services., Small businesses won’t be able to spend much on product development., The price must be one that the customer thinks is good value for money., Small businesses have to cover costs in order to survive., The place should be used to get a product from the company to the customer., Promotion is used so customers are aware of your business., An example of promotion is advertising.,

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