Marketing mix - Four elements, Product, Price, Place, promotion , Tangible products - Physical products you can touch , Product Lifecycle - Introduction, growth, maturity, decline , The Boston Matrix - Stars, question marks, cash cows, dogs , E-commerce - Buying and selling goods and services via the internet , Pricing strategy - Decide how to price a product , Equilibrium price - Supply and demand are equal , Promotional pricing - Special offers , Advertising - Promoting products/services , Personal selling - Someone trying to sell a product to you , Market research - Understand how to target a chosen market , Primary Research - New data , Secondary research - Data that already exists , Niche market - Specialized products , Market orientated - Focus on customer needs ,

Marketing mix

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