Identification - Associating oneself with the behaviours of a group, Compliance - Going along with the group, Internalisation - Fully accepting the norms and values of a group as part of your lifestyle, Normative - Type of conformity based on gaining liking and respect, Informational - Type of conformity based on the belief that others have more knowledge than you do, Asch - Most famous conformity study, Jenness - Study that used Jelly beans to measure conformity, Sherif - Study that used a moving light to measure conformity, Norm - Something that is usual or typical, Pressure - Conformity is defined as yielding to real or imagined social ________,

Conformity

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