Price skimming - Pricing a product as high as possible in order to 'skim' off the profits. This is only appropriate if the product is unique or in short supply, Cost-plus - Adding a percentage to the cost of making your product, Price penetration - Enter the market at a low price then increase once product established, Competitive pricing - When the price reflects what the competition are doing, Psychological pricing - Prices such as £1.99 seem cheaper tham £2.00, Predatory pricing - When the price is set in a way to demage competitors. Could result in a 'price war',

pricing strategies

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