Focus - The clear subject that that text focuses on, Contrast - The differences between two things, Repetition - When words, phrases or ideas are repeated for effect, Pace - The feeling of speed in the writing – are events and ideas revealed to the reader slowly or quickly?, Openings - How the text starts , Endings - How the text ends , Dialogue - Conversations and speech, Headings - Title of the text often giving an indication of subject, Subheadings - Used to add sections of text, Bullet points/numbering - Used to summarise and simplify a range of ideas, Attribution - Who wrote the text, Strapline - A slogan or opening sentence underneath the heading,

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