learning from each other's mistakes - We changed our procedures by __________________., start with contingency planning - The first thing to avoid risks is to _________________________., have robust communications plans in place - Some companies are not prepared for crises, because they don't ____________________________., run simulation exercises - Sometimes they haven't actually tested their plans or ______________________., takes ownership - It is vital that the chief executive ________________ of a crisis., expressing care for - They should always start by ______________________ those affected., show public remorse - Companies are expected to _______________________ when they have done something wrong., restore its reputation - A company can ________________________ as long as they take responsibility in a crisis., resilient to crises - Some popular brands can be surprisingly ____________________, even in the worst cases.,

Handle a corporate crisis-Form-C1, Unit V

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