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1) Why do businesses use market research? a) to identify customer needs b) to sell goods and services c) to advertise 2) What does desk research/secondary research involve? a) gathering new data b) gathering existing data c) conducting surveys 3) Which of the following is an example of primary research? a) a focus group b) company reports c) internet research 4) Which is the best definition of a Focus Group a) when customers are inteviewed about a product b) when customers fill out a survey c) when customers try out a new product and give their feedback 5) What's more expensive? a) Desk Research b) Field Research c) They cost the same  6) Google Forms would be an example of... a) Online survey b) Marketing Report c) Focus group 7) Does market research elminate all risks? a) Yes b) No 8) What is the name of an individual who is asked questions in a survey? a) a supplier b) a sample c) a respondent

NCFE - Market Research (Review)

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