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TV - The products can be made appealing by using colour, sound and movement in the advert, Newspapers - Products can be aimed at certain market segments by careful choice of paper to advertise in, Magazines - Colour adverts have a bigger impact, Radio - Can have a captive audience as listeners tend not to channel surf when adverts come on, Cinema - Adverts can be shown before particular films to appeal to certain market segments, Outdoor Media - Often in busy locations therefore can have a high visual impact,

NCFE - Above the line Advertising Methods

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