1) Which of the following can be considered entertainment? a) Performing arts, such as theater & ballet b) participation in sports competition c) whatever people are willing to spend their time and money watching d) both a and c 2) Which of the following statements is not true? a) Television is considered a mature distribution medium b) The first televised sports spectacular was baseball game c) Technology enables marketers to receive instant customer feedback d) all of the above 3) Gross impression can a) include a company logo on sports apparel b) take place on a television show c) involve the number of times a product is associated with an athlete d) all of the above 4) Which of the following core standards of marketing involves collecting and using data to make future business decisions? a) selling b) marketing-information management c) financing d) product/service management 5) Involves the locations and methods used to make products available to customers a) price b) place/distribution c) promotion d) product 6) The number of times per advertisement, game, or show that a product or service is associated with an athlete, team, or entertainer a) gross impression b) marketing mix c) ratings d) entertainment marketing 7) Common characteristics of a group, such as age, marital status, gender, and income level a) marketing b) promotion c) demographics d) gross impression 8) Ways to make customers aware of products and encourage them to buy a) price b) place/distribution c) product d) promotion 9) The creation and maintenence of staistying exchange relationships a) product b) entertainment marketing c) marketing mix d) ratings 10) Some type of performance that people are willing to spend their money and spare time watching a) entertainment b) promotion c) demographics d) product 11) What a business offers customers to satisfy needs a) price b) product c) place d) promotion 12) The number of views a program attracts a) demographics b) gross impression c) promotion d) ratings 13) Describes how a business blends the 4 marketing elements of product, price, place/distribution, and promotion a) marketing mix b) ratings c) demographics d) gross impression 14) Amount of money individuals have available to spend after paying for the necessities of life and other fixed expenses a) price b) discretionary income c) marketing d) ratings 15) Using sports to market products a) marketing mix b) entertainment marketing c) sports marketing d) gross impression 16) Influencing how people choose to spend their time and money on entertainment a) marketing mix b) entertainment marketing c) sports marketing  d) gross impression 17) The amount that customers pay for products a) product b) promotion c) place/discrimination d) price 18) The primary focus of marketing is  a) maximizing profit b) satistying customer needs c) promoting products and services d) improving brand recognition 19) All of following are demographics except for a) marital status b) age c) price d) income 20) Which of the following is an element of distribution? a) selecting a host city for a tournament b) selling tickets to a concert online c) shipping TVs to an electronic store d) all of the above 21) The best strategy for a business to rise above the competition is to provide outstanding customer service. a) True b) Fale 22) Purchases made by customers with little thought a) Benefits Derived b) Patronage Purchase c) Rational Purchases d) Emotional Purchases 23) The _________ includes all of the consumers who are willing to purchase a product or service a) Market Segmentation b) Comparative Advantage c) Benefits Derived d) Economic Market 24) Market Segmentation includes all but which of the following a) Geographic Segmentation b) Behavior Segmentation c) Economic Segmentation d) Demographic Segmentation e) Psychographics Segmentation 25) This is the value that people believe they receive from a product or service a) Comparative Advantage b) Benefits Derived c) Market Segmentation d) Emotional Purchase

S&E Marketing Unit 1 Review

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