Validity - Qualitative methods are high in this, Ethnography - A qualitative approach that involves immersing yourself in the research setting, Verstehen - A strength of qualitative methods - meaning empathic understanding, Reliability - Qualitative methods are low in this, Going native - A weakness of participant observation, Operationalisation - This is often too vague when using these methods, Venkatesh - He studied gangs in Chicago, Willis - He studied anti-school subculture, Covert - This is a secret observation, Unstructured - This type of interview is more like a conversation, Reflexivity - When the researcher constantly thinks about the effect of their presence on the research, Sample - This is often too small in qualitative research, making it less representative,

Qualitative methods - practising CONCEPTS

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