Field research - Own data is collected, Desk research - Data that already existed, Hall testing - People test the product and review, Product - The good or service, Price  - The cost of the product, Place - Where the product is sold, Promotion - How customers become aware of the product, Website - Products sold online instead of in store, Spreadsheet - Data collected and filed into one place, EPOS - Used by shops to keep track of their stock.,

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