Branding - the promotion of a particular product or company by means of advertising and having a distinctive design., Promotion - the publicization of a product, organization, or venture so as to increase sales or public awareness., Advertising - a paid non-personal communication usually targeted at large numbers of potential customers, logo - which is the process of dividing a market of potential customers into specific groups based on different characteristics, paid media - An external marketing efforts that involve a paid placement,, Trend jacking - When brands and organizations notice something that is gaining a lot of attention online and then interject themselves into it., Web Crawlers  - A type of bot that is typically operated by search engines, Alt Tags  - They contain the alternative text for an image or a visual on a web page, Keywords - external marketing efforts that involve a paid placement, Backlinks - known as “inbound links”, “incoming links” are links from one website to a page on another website , Bounce Rate - The percentage of website visitors who leave after viewing only one page., Conversion Rates - The percentage of users who take a desired action such as making a purchase, watching a video, clicking a link etc…, Landing Pages - where a visitor “lands” after they click on a CTA, Organic Ads - Ads that get your customers to come to you naturally over time, Paid Ads - Promoted ads placed on digital media platforms, Negative Keywords - A word/phrase that is irrelevant to your campaign., Positive Keywords - Words that you tell ad networks to use as a trigger to generate your ad., Static Ads - Ads which have no movement, Influencers - a person with the ability to influence potential buyers of a product or service by promoting or recommending the items on social media., Social Monitoring - the process of tracking content on digital content,

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