Smart: Increase the company's market share by 15% within the next year., Open two new branches in different cities within the next 18 months, each with a minimum of 500 new customers within the first year of operation., Reduce operational costs by 15% within the next year through process optimization and renegotiation of supplier contracts., Track the number of new customers acquired through targeted marketing campaigns., Not smart: Become the market leader, Achieve 100% customer satisfaction, Improve product quality,

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