Examples of Logos: A politician argues for a new domestic spending program by stating facts and figures about the current level of spending, the current economy, and how this program is projected to improve the economy., A study on using a specific reading program to teach young children to read cites statistics regarding the number of children who have been helped by the program, their demographics, the conditions under which they used the program, and the gains they made in their reading proficiency while using the program., "All men are mortal. Socrates is a man. Therefore, Socrates is mortal.", Examples of Ethos: A commercial about a specific brand of toothpaste says that 4 out of 5 dentists use it., A political candidate talks about his experiences as a soldier, as a businessman, and as a politician-in contrast to his opponent., At a meeting about new standards in education, the featured speaker is a college professor, who argues for the new standards., Examples of Pathos: Advertisement about donating to a charity includes scenes of emaciated children and the words, "For just $1.00 a day, you can feed a starving child.", Politician is pictured holding a child, while a voice talks about his opponent's stance on abortion., Grocery store commercial shows a grandmother and granddaughter baking a cake together just before the entire family arrives for Thanksgiving dinner.,

Logos, Pathos, and Ethos

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