Motivation - A collection of factors that influence your conduct, either positively or negatively. , Buying Motives - The reasons that you buy, Emotional Motives - Reasons to purchase based on feelings and emotions, Rational Motives - Reason to buy based on facts or logic, Patronage Motives - Based on loyalty, Buying Behavior - In relation to the procedures and actions that consumers employ when they acquire services and products, Consumer Decision Making Process - The method by which consumers gather and evaluate information in order to make decisions among various options, Personal Identity - Consists of the characteristics that make a person unique, Personality - A pattern of emotions and behaviors that define an individual, Attitude - A frame of mind developed from a persons values beliefs and feelings, Self-Concept - An individual's belief about his or her identity, image and capabilities., Lifestyle - The way a person lives as reflected by material goods , activities, and relationships, Culture - The history, beliefs, customs and traditions of a group, Reference Group - A group of people or an organization that an individual admires identifies with and want to be a part of , Problem Recognition - The first step in the decision making process occurs when you recognize a need desire or problem , Information Search - After identifying a need or problem you gather information about alternative solutions , Evaluate Alternatives - After gathering information you evaluate the various alternatives to determine which is best, Purchase - You will make the purchase if a suitable choice is available that appears to satisfy the need or solve the problem and that you can afford, Post Purchase Evaluation - Each time you make a purchase and use the product or service you will begin to realize whether it met the need or solved the problem,

MARKETING GAME

tarafından
Yerleştir

Skor Tablosu

Görsel stil

Seçenekler

Şablonu değiştir

Otomatik olarak kaydedilen geri yüklensin mi: ?