When a business first introduces a new product, it may use ____ pricing if it wants to gain market share from ____. If the product or service is thought to be much ____ than the competition, a business might use ____ in order to make as much ____ as they can. After time, when the product becomes older, a business might have to ____ the price in order to keep sales ____ , as consumers see the product as being dated. To finally get rid of old stock when the product or model is no longer made, then ____ pricing may be used.

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